PHLUX DESIGN
Digital Art Studio
Tools
Canva, Meta Business Suite, Notion
Deliverables
Brand Strategy, Performance Brief, Initial Posts
01

The follower count increased by 71% in just a few months

02

Posts and reels have garnered thousands of views significantly expanding the brand’s reach and visibility

03

The account continues to maintain high engagement rates with the structured strategy ensuring consistency and growth

The Opportunity
Digital Photo Art, a professional photography brand, required a strong digital presence to showcase its work and attract new clients. The goal was to highlight its unique style through a cohesive Instagram strategy that would drive engagement, grow followers, and establish the brand as a go-to choice for high-quality photography services.
Social Media Content
The initial posts I created exemplified the strategy’s effectiveness, featuring behind-the-scenes moments, outdoor sessions, and client testimonials. These were paired with compelling captions to foster a personal connection and inspire engagement. By providing a clear, actionable roadmap, I equipped the account owner with the tools to successfully manage and grow their Instagram presence, building a thriving community around Digital Photo Art.
Instagram Growth Strategy
In July 2024, I crafted a comprehensive Instagram strategy and briefed the account owner on implementing it effectively. The strategy included:
  • Content Framework: A clear plan for posts, reels, and stories to balance promotional material with storytelling.
  • Promotional Techniques: Guidelines on running successful Instagram promotions to boost reach and engagement.
  • Content Framework: A clear plan for posts, reels, and stories to balance promotional material with storytelling.