PHLUX DESIGN

Building a Scalable Presence for a Scalable Product

Digital Scale AI is a forward-thinking startup offering. AI-driven automation solutions for data-heavy businesses.
Their product was powerful—but their online presence didn’t reflect that. They needed a modern, trustworthy website that could speak to enterprise clients and early-stage investors, without overwhelming them with technical jargon.
THE RESULTS.
01

Over 100 qualified leads generated within the first month.

02

Website traffic increased by 200% post-launch.

03

Conversion rates doubled within three weeks.

the solution.

Brand Strategy

The brand was designed to resonate with ambitious, results-driven businesses looking to harness automation. I created a cohesive identity that balances technical innovation with a human-centric approach. The visual elements emphasize clarity and precision while maintaining an approachable and forward-thinking tone, positioning Digital Scale AI as a trusted partner for growth.

Design System

Using Figma, I crafted a complete UX/UI design system that prioritizes intuitive navigation and impactful storytelling. The layout combines clean, modern aesthetics with a focus on usability, ensuring a seamless experience for users. Every element was designed to guide visitors through the brand's value proposition while showcasing their unique strengths.

SEO

To maximize visibility and attract the right audience, I implemented a strategic SEO framework. From keyword research to on-page optimization, the site is designed to rank highly for relevant searches, driving traffic and conversions.